Former members. They were once vibrant parts of your church community, contributing their time, talents, and treasures. But life happened, moves occurred, and priorities shifted. While they may no longer be actively involved, their connection to your church, and its mission, may still be strong.
Engaging former members in giving isn’t about pressuring them or making them feel guilty. It’s about reminding them of the impact your church has on the community and offering them a way to continue supporting that work, even from afar.
Reconnecting is Key
Before asking for donations, focus on reconnection. Here’s how:
- Update Your Database: Ensure you have accurate contact information. Utilize old directories, online searches, and even social media to update your records.
- Personalized Communication: Avoid generic emails. Craft personalized messages mentioning their past involvement and specific memories. Show that you remember them.
- Share Impact Stories: Highlight the positive impact your church is making in the community. Share stories of lives changed, programs supported, and needs met. Use visuals like photos and videos.
Making the Ask
When the time is right to ask for financial support, consider these points:
- Explain the Need: Be transparent about your church’s financial needs and how donations will be used. Specificity is key.
- Offer Multiple Giving Options: Make it easy for former members to give online, through the mail, or even via recurring donations.
- Recognize Their Contribution: Acknowledge their gifts promptly and personally. Express gratitude for their continued support.
Remember, former members are still part of your extended church family. By nurturing those relationships and offering them meaningful ways to contribute, you can tap into a valuable source of support for your church’s mission.