Why Your Church’s Online Giving Isn’t Growing—and How to Fix It

You’ve got a giving platform. You mention it on Sundays. You even put the link on your website.

So why isn’t your online giving growing?

Here’s the hard truth: digital giving doesn’t grow just because you offer it. It grows when you communicate clearly, consistently, and strategically.

Here are the top 3 reasons your online giving may be stuck:

1. Confusing Giving Experience
If your donation page isn’t mobile-friendly, takes too many steps, or doesn’t work on all devices, people will abandon it. Test your own giving form. If it takes more than 30 seconds, fix it.

2. Weak Communication
Mentioning online giving once a month from the pulpit won’t cut it. Your people need to know WHY their giving matters and HOW to do it. That means emails, social media reminders, and service announcements—repeated often.

3. Lack of Vision or Urgency
People give to vision, not to overhead. If your online giving asks are generic or uninspiring, people tune out. Tie every ask to impact—lives changed, ministry expanded, needs met.

What Can You Do?

• Create a simple giving page with a clear message and quick process
• Use visuals to show how giving is making a difference
• Train your team to talk about giving with passion and clarity
• Send emails that inspire, not just inform

The ClickFunding course helps you build a full digital strategy that makes online giving a natural part of your church’s culture.